Top Tools for LinkedIn Post Analytics in 2025
March 6, 2025•6 min read
Top Tools for LinkedIn Post Analytics in 2025
Want to improve your LinkedIn post performance? Analytics tools can help you track reach, engagement, lead generation, and audience insights to refine your content strategy. Here's a quick rundown of the best tools in 2025:
- LinkedIn Native Analytics: Free, basic metrics like demographics and engagement.
- Hootsuite: AI-powered scheduling, hashtag suggestions, and competitor benchmarking.
- Sprout Social: Enterprise-level analytics with advanced reporting and collaboration tools.
- Iconosquare: Multi-platform management with easy data exports.
- Brand24: Real-time brand monitoring and sentiment analysis.
Quick Comparison
| Tool | Best For | Starting Price | Key Features |
|---|---|---|---|
| LinkedIn Analytics | Beginners, free option | Free | Basic metrics, audience demographics |
| Hootsuite | Multi-channel management | $29/month | AI captions, competitor insights |
| Sprout Social | Large teams, enterprises | $89/month | Advanced reporting, team collaboration |
| Iconosquare | Data-driven marketers | $49/month | Detailed insights, data exports |
| Brand24 | Brand monitoring | $49/month | Sentiment tracking, real-time alerts |
Choose a tool based on your budget, business size, and specific needs. Free trials are available to test features before committing.
9+ LinkedIn Analytics Tools for Your Business
5 Best LinkedIn Analytics Tools for 2025
Here’s a look at some of the best LinkedIn analytics tools you should consider in 2025.
LinkedIn Native Analytics
LinkedIn’s own analytics dashboard is free and provides key performance metrics. You can track audience demographics, post engagement, and other basic stats. It’s a solid starting point for beginners, but if you’re after deeper insights, third-party tools might be a better fit.
Hootsuite
Hootsuite combines AI-powered features with the ability to manage multiple channels. It supports over 100 tools, making it a great choice for businesses handling several social platforms. Highlights include:
- AI-driven caption writing and hashtag recommendations
- Industry and competitor benchmarking
- Advanced scheduling and monitoring tools
Hootsuite users have seen impressive results, like cutting workloads by 80% with chatbot features and achieving 500% social growth.
Sprout Social
Named G2's #1 Best Overall Software Product for 2024, Sprout Social delivers top-tier analytics and AI-enhanced workflows to simplify marketing. It’s particularly effective for enterprise users, as shown by these success stories:
| Company | Outcome |
|---|---|
| Grammarly | Reduced response time by over 80% |
| Trek Bikes | Boosted social engagements by 1,002% |
| Digital Natives | Doubled average client retainers |
Iconosquare
With a 98% customer satisfaction rate, Iconosquare is known for its intuitive analytics and multi-platform management. It also offers detailed insights and easy data exports, making it a favorite for data analysts and marketing teams.
"Having the ability to manage our 17 social profiles on the same interface with a global dashboard definitely enhances our productivity, meaning we can optimize our work time."
– Olivier Fraisse, Social Media & Communities, Sephora EMEA
Brand24
Brand24 specializes in brand monitoring and sentiment analysis. Its standout features include real-time analytics, AI-driven sentiment tracking, advanced language detection, and comprehensive brand health metrics.
"Brand24 is the one stop shop for your brand insights. Now with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes."
– Brand24
Whether you’re just starting out or running an enterprise, these tools cater to a range of needs. Free trials are available for all, so you can test them out before committing. Hootsuite and Sprout Social excel for larger organizations, while Iconosquare and Brand24 are well-suited for small and medium-sized businesses.
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Selecting Your LinkedIn Analytics Tool
Key Selection Criteria
When choosing a LinkedIn analytics tool, focus on what fits your budget and meets your business needs.
Budget Considerations: Tools vary widely in price, from simpler options like Buffer ($15/month) to more advanced platforms like Sprout Social ($89/month). Choose a tool that aligns with your expected return on investment.
Feature Requirements: Match the tool’s features to your specific goals. Here's a quick guide:
| Business Need | Recommended Features | Suitable Tools |
|---|---|---|
| Basic Monitoring | Post performance and audience demographics | LinkedIn Native Analytics |
| Multi-channel Management | Cross-platform scheduling and unified inbox | Hootsuite, Buffer |
| Enterprise Analytics | Advanced reporting and team collaboration | Sprout Social, Agorapulse |
| Brand Monitoring | Sentiment analysis and real-time alerts | Brand24, Awario |
Integration Check: Ensure the tool works seamlessly with your current systems. Look for:
- API access for exporting data
- CRM compatibility
- Features for team collaboration
- A mobile app for on-the-go access
Tools for Different Business Needs
The right tool depends on your business size and priorities. Here are some options based on scale:
Small Businesses and Startups:
- Buffer ($15/month): Great for scheduling and basic analytics.
- Awario ($29/month): Focuses on brand monitoring.
- ContentIn ($29/month): Tracks basic content performance.
Mid-sized Companies:
- Brand24 ($49/month): Offers detailed brand monitoring.
- Hyperise ($49/month): Includes personalization features.
- AeroLeads ($49/month): Specializes in lead generation.
Enterprise Solutions:
- Sprout Social ($89/month): A complete social media management platform.
- Agorapulse ($79/month): Known for its team collaboration tools.
Pick a solution that matches your current needs but can also grow with your business. Start simple if you're just beginning, and consider more advanced tools as your operations expand.
Using the LinkedIn Tools Directory
The LinkedIn Tools Directory (https://bestlinkedintools.com) is a curated resource designed to help you find analytics tools for tracking LinkedIn post performance. It builds on the metrics and selection criteria we've discussed earlier.
Discovering Analytics Tools
In the analytics category, you'll find well-known tools like Hootsuite, Sprout Social, and Brand24. Each listing includes an overview of features, pricing details, and user ratings, making it easier to assess which tool fits your needs.
Pricing Breakdown
One of the directory's strengths is its transparent pricing information, which helps you compare tools at a glance. Here's an example of how pricing tiers are presented:
| Pricing Tier | Representative Tools | Starting Prices |
|---|---|---|
| Basic Analytics | Buffer, ContentIn | Buffer: $15/month; ContentIn: $29/month |
| Mid-Range Solutions | Brand24, Hyperise, AeroLeads | Around $49/month |
| Enterprise Platforms | Sprout Social, Agorapulse | Sprout Social: $89/month; Agorapulse: $79/month |
How to Choose the Right Tool
The directory simplifies the selection process by allowing you to filter tools under the "Analytics" category. You can compare features, check user ratings, and explore options within your budget. Regular updates ensure you're always looking at the most current tools available. This method aligns with the earlier discussion on choosing the best LinkedIn analytics tool for your goals.
Summary: Choosing the Right Analytics Tools
When selecting a LinkedIn analytics tool, consider your business size, specific needs, and budget. Pricing options typically range from $15–$29/month for entry-level tools, $49/month for mid-market solutions, and $79–$89/month for enterprise platforms.
- Entry-level tools: Buffer ($15/month) and ContentIn ($29/month) offer basic analytics and reporting features, ideal for smaller businesses or individual users.
- Mid-market solutions: Tools like Brand24 and Hyperise ($49/month) provide more detailed engagement tracking and reporting for growing teams.
- Enterprise platforms: Sprout Social ($89/month) and Agorapulse ($79/month) deliver advanced dashboards and analytics, making them suitable for larger teams or businesses with complex needs.
When deciding, focus on features that match your requirements, the number of users the tool supports, how well it integrates with other platforms, and whether it can grow with your business. These aspects, covered earlier, are key to finding the right fit.
For additional guidance, the LinkedIn Tools Directory offers detailed comparisons and user reviews. Many platforms also provide free trials, so you can test their capabilities before committing to a subscription.
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